The Yes campaign argues that independence would give us the chance to leave behind the bad practices of Westminster and embrace a brave, new Scotland.
A key principle, surely, is openness. After its first meeting, Yes Scotland's advisory board promised a "campaign of quality and openness".
I interviewed Yes chief executive Blair Jenkins last week and tested this commitment. How much does he get paid as chief executive?
Other companies reveal their CEO earnings, so I assumed Jenkins - a public figure - would be relaxed about providing answers, or at least a rough indication.
Below is the transcript of the exchange.
To be clear, I would ask Better Together campaign director Blair McDougall the same question, but interview requests have so far been met with silence.
PH: How much do you actually get paid as chief executive?BJ: I’m not talking about that, either.PH: Why not, in the interests of transparency?BJ: I’m not on the public payrollPH: Sure, but there’s nothing to stop you from saying what you get.BJ: Well, if you get people from the other campaign to specify.PH: The Yes side is supposed to be ’different’. You are ‘different’ to the other side. Why not just say how much you earn? Is it six figures?BJ: It’s not appropriate. It’s not information in my gift to disclose.PH: [Other] organisations reveal the salaries of their CEOs.BJ: Well, here’s the other thing, no-one has asked me that. Not a single person has asked me that in two years. People would assume that I am doing a responsible job and getting well-paid for it.PH: Why can’t you just say how much you earn?BJ: It’s not relevant in this debate.PH: Folk who make donations to Yes might want to know how much the figurehead earns.BJ: Lots of people have donated and [no-one] has asked me.PH: Why so shy?BJ: I’ve answered your question. Lots of people have donated and no-one has asked me. You are the only person who has. It has never come up as an issue. It’s not an issue.PH: It’s an issue in the sense that I’ve raised it. Why not, in the interests of transparency, just answer the question?BJ: For the reasons I’ve just given.PH: Being?BJ: It’s not relevant.